What makes watches so expensive?
You may be surprised to see expensive luxury watches in some shop windows as you walk through the pedestrian zone. What justifies the price of several hundred euros or even thousands of euros of a clock? Numerous factors such as the mechanism used, functions, material, the accuracy of the watch, the choice of the bracelet and the brand name have an influence on the pricing.
The mechanical clock, a masterpiece of craftsmanship
Basically, expensive luxury watches are initially mechanical watches. This means that behind the dial is a complex circuit of different gears, spring and escapement, which ensure the correct time display. And the production of such mechanical watches is still largely manual labor. Quite in contrast to that are the quartz watches. Inside is a simple machine-reproducible electrical circuit. For this reason, quartz watches are mass-produced in mass production and in terms of quantity are at the forefront of world production of watches.
The feel of a high quality watch
Enormous craftsmanship and technical skill is required to ensure that a mechanical movement runs precisely and has high accuracy. After all, the owner of a mechanical watch does not want to have to adjust it every day because the time varies daily by several seconds or even minutes. It could be argued that the price should be judged by the function of the watch, which would eventually be the same for quartz and mechanical watches. Why are people willing to spend so much more money on mechanical watches when a quartz watch performs the same function Fulfills. This is due to the other, higher-quality, subjective feel of a watch, which is known to have high technical and mechanical processes behind it, resulting from prolonged manual work. Even knowing that your own watch, unlike quartz watches get along without electricity, may flatter the wearer
Since mechanical watches are intricately made, high-quality materials are usually used to meet their qualitative requirements, and the purely functional watch is a jewel in its own right. And as with normal jewelry without a function such as timekeeping, the prices and the luxury upwards are no limits. From titanium to ceramics to gold and silver in various degrees of purity and alloys. The more expensive metals are used, the more expensive the watch becomes. If a watch is made of platinum or is set with diamonds then a watch can easily cost several hundred thousand euros. The material used for the watch also plays a role.
Watchmakers of the high-end segment spend a great deal of marketing effort to make their luxury watches public and to anchor the brand in the subconscious of people. This, of course, with a specific image. The wearer should be sold a certain lifestyle with the clock. So even a watch with only small amounts of gold can be very expensive, simply because the marketing costs want to be paid. Well-known names include Rolex and Breitling. Both manufacturers buy example synonymous expensive in film productions, just so that the protagonist carries the clock. These include the luxury watches James Bond wears. Whole newspaper articles argue for a new bond with the watch he wears. Thus, the wearing of such a watch in certain parts also brings prestige with it.
The smart watch. The more a watch can, the more expensive it will be and accordingly it is not surprising that even for smart watches high sums go over the table.